DNA Studio accelerates its New York presence with strategic leadership hires,
appointing industry veteran Peter Dawes to steer emerging digital ventures.
Tasked with overseeing interactive television and online gaming initiatives,
Dawes steps into a freshly established role as Senior Vice President and General Manager.
The move follows Dawes’ departure from USA Films, where he directed groundbreaking digital campaigns
for titles like Traffic and Being John Malkovich . His exit paved the way for USA Films to join DNA’s client roster,
alongside entertainment giants such as Miramax, Warner Bros., and Nickelodeon.
CEO John Moshay highlighted Dawes’ cross-platform expertise, stating,
“His innovative approach to blending traditional and digital media aligns perfectly
with our mission to push creative boundaries in entertainment technology.”
DNA’s New York office, currently a compact team of three, aims to grow by year-end,
reflecting ambitions to dominate web design for film and gaming franchises.
Recent projects under DNA’s belt include Harry Potter and the Sorcerer’s Stone
and Jurassic Park III —showcasing their knack for high-profile, immersive digital experiences.
Before his USA Films tenure, Dawes honed his marketing prowess at October Films,
laying the groundwork for his reputation as a bridge between Hollywood and interactive innovation.
His new role signals DNA’s pivot toward next-gen platforms,
leveraging his dual background in content strategy and emerging media distribution.
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